Year of Abundance
A set of 8 red packets is designed for the design agency, A Work of Substance. 2019, the year of the pig carries a symbol of “abundance". The pig zodiac brings prosperity, fertility and more than one can imagine. 8 different kinds of lucks: family unity, good morality, joy, longevity, love, peace, success, wealth are being expressed through illustrated items in the pigs’ full tummy, and wishing everyone experience the blessing of "abundance" in the coming year.
The Abundance of Peace & Safety
The number 6 formed by a curled tail is for a blessing in peace and safety. Sunflower seeds, citrus and bamboo shoots bestow luck for a smooth and blissful year to come.
The Abundance of Good Morality
A blessing for good morality with bamboo and chinese coin. Stay as humble and virtuous as the lotus that grows unstained even from the murkiest of muds.
The Abundance of Children & Family Unity
A round pomelo fruit and its seeds brings forth good fortune for birth. Five pigs for five generations of happy families in the house.
The Abundance of Happiness & Energy
A blessing filled with energy like the lion dance. celebrations with fireworks and lanterns bring positivity and joy for the rest of the year.
The Abundance of Health & Longevity
A blessing for health and longevity with pine trees, peaches of immortality and singing cicadas that bring strength and energy into the year.
The Abundance of Success
A pig stands on top of the highest hill to signify forthcoming promotions and smooth career paths. Olive branches and Jian Dui are for blessings of success.
The Abundance of Wealth
Bring wealth into the year as bountiful as Sycee. And cereal, narcissus and fish for a prosperous and fortuitous pig year.
Agency: A Work of Substance
Creative: Maxime Dautresme creative director, Judy Chen, Billy Chung, Hugo Gamblin